Soai Electronics Co. Ltd, established in 2002, is a private high-tech enterprise specializing in the R&D, molding, injection, painting, and electronic assembly production of computer peripherals, with a global sales network. Throughout the years, the company has dedicated itself to independent research and development, pursuing innovation and regularly introducing new products in response to market demands. In 2010, Soai launched the AULA brand, featuring gaming backlit keyboards, mechanical keyboards, gaming mice, and headsets that have garnered high consumer praise and achieved remarkable online sales success. AULA has become one of the most favored E-sport brands in the Chinese market and has also made successful inroads into the European and American markets, setting a positive example for Chinese brands looking to expand internationally.